THE BLOG

I'm on the same wavelength as Mark Ritson, Professor of Brand Management at London Business School. I've one a bit of guest lecturing on his MBA programme, and I always…

There's been some interesting debate in the press about the decision of Kellogg's to launch a stand-alone new brand for its new range of fruit snacks, FruitaBü (fruit crisps and…

Last week I solemnly posted on the passing of one of the best communication campaigns of all time: "Reassuringly Expensive" from Stella Artois. In this post we look at another…

The habit of product brands to extend by launching new products makes it hard to compare sales from year to year. The brand might be up, say, 5%. But often…

I like to keep on top of the latest trends. They can be a great stimulus for idea creation. Reinier Evers at Trendwatching is a good way to stay informed…

Warning. Blatant book plug. Feel free to click on. Jonathan Salem Baskin (what a name that is eh?) over at Dim Bulb has written a jolly nice review of the…

This post a team effort between me and our first ever guest blogger, Calli Robertson. I met her at one of the WTS? Live talks I did a couple of…

A tale of 2 smoothies reminded me of the importance of being clear about the main reason people buy you (the cake), and secondary reasons (the icing. And a cherry…

The next gig on the "Where's the Sausage?" tour takes place in London next Wednesday, 21st November, at 6.30pm. Its organized by the IABC (International Association of Brand Communication). You…

So, after more than 20 years, Stella Artois beer in the UK has walked away from their "Reassuringly Expensive" campaign. I expect this was a tough call to make, as…