Make it easy for your consumers to use more
I’m sure I’m not the only one to be suffering from a seasonal bout of flu. Ugh. As a result I’ve been consuming various pills and potions. And came across another good example of packvertising. I think this one, from Day & Night Nurse, is especially clever because it actively encourages frequency of consumption. But not just for the sake of selling more; there is a benefit in it for the consumer as well.
You know how hard it is to remember to take your medicine when you’re supposed to. With Day & Night Nurse the tablets come in a convenient 24 hour sets. They indicate clearly 2 tablets each for morning, lunch and afternoon. And then two differently coloured ones for bedtime.