THE BLOG

Tonight at 6.02 pm Its here. And I gotta have it. Now. I got it. It truly is a thing of beauty. Super easy to set up and use. Seamless…

Onslaught of feedback on Dove's new movieDove's new You Tube movie, "Onslaught", has stirred up another storm of debate. Onslaught hits out at the barrage of images from the beauty…

I do like a good quote. Always good to spice up a presentation. Great to use in meetings or workshops that are bogged down, when you can wow everyone with…

Another New York visit-inspired post. This time on one of my fave topics: the power of packaging. Poland Spring is one of the leading US domestic water brands, and sold…

This one's about a change to the blog. So please feel free to skip it. The content will stay the same: "Bite sized insights on brand growth". But the name…

Call it what you want, "Blue Ocean Strategy", Disruption (BDDP's thang), or more simply, differentiation. In today's busy brandscape, being brave enough to break codes and stand out pays off.…

I had to check this wasn't some sort of late April Fool's joke. It has to be up there in my list of the most Hugo-esque moments of madness of…

On a recent global brand positioning project with a confectionary company, I was reminded of the power of re-defining your market to stimulate innovation. This bit of the brand positioning…

BA is one of the stories in the WTS? book, used to illustrate how product and service innovation (e.g. valet parking, exclusive Club World Check-in) is more powerful than any…

I posted last week on how Axe/Lynx had grown their core business by better promoting usage of their body spray: "spray more, get more". Here is another good example from…