THE BLOG

The first brand to market always wins, right? Well, not always... as the story of the UK smoothie market shows. The first brand was called Pete & Johnny's, and was…

There was joy and pain reading Marketing magazine's recent supplement on "Brands by Design". This featured 1-pagers from leading agencies, with each writing about their view on design. One article…

I couldn't resist a little post about Burger King's plan to re-launch their breakfast offering. I like the way they are trying to use product quality as a differentiator versus…

I'm on the same wavelength as Mark Ritson, Professor of Brand Management at London Business School. I've one a bit of guest lecturing on his MBA programme, and I always…

There's been some interesting debate in the press about the decision of Kellogg's to launch a stand-alone new brand for its new range of fruit snacks, FruitaBü (fruit crisps and…

Last week I solemnly posted on the passing of one of the best communication campaigns of all time: "Reassuringly Expensive" from Stella Artois. In this post we look at another…

The habit of product brands to extend by launching new products makes it hard to compare sales from year to year. The brand might be up, say, 5%. But often…

I like to keep on top of the latest trends. They can be a great stimulus for idea creation. Reinier Evers at Trendwatching is a good way to stay informed…

Warning. Blatant book plug. Feel free to click on. Jonathan Salem Baskin (what a name that is eh?) over at Dim Bulb has written a jolly nice review of the…