Marketer Columns

One of my kicks of 2007 was becoming a columnist for The Marketer, the monthly magazine for the 39 000 members of the CIM (Chartered Institute of Marketing).


The columns are short: just 500 words. This is a good discipline for getting an idea across quickly and simply. They are quite useful 1-pagers if you want to illustrate a point.

Here are the four published so far:

Show the money
cut out the bull**** and buzzowords if you want to get the board on board

On Geeks bearing gift
instead of tweaking last year’s marketing plan, creatively use the whole mix

Think less. Do more
spend less time crafting written concepts, and bring your ideas to life

A brand is more than pretty packaging : helping senior management get that branding is more than logos