THE BLOG

I'm really interested in how branding can help solo entrepreneurs or micro-businesses beat the big boys. With advances in technology small firms can now present and market themselves professionally. And…

Watching Jerry Seinfeld the other night got me thinking about what we branding lessons we can take from TV series makers. In particular, I'm intrigued by the creative geniuses like…

Starbucks announced last week that founder Howard Schultz is to return as CEO, after the company booted out Jim Donald. This comes as no big surprise. One year ago almost…

Interesting article in Business Week about the challenges facing the CMO (Chief Marketing Officer) in today's complicated, inter-connected world. This was based on research done by recruitment specialists Spencer Stuart.…

Attached is the front-cover article from Market Leader about "Rocketing", a new way of looking at innovation: download by clicking here. The piece explains the fatal flaws with the "funnel"…

I was picking up some sweetener for client coffees at a nondescript hotel and noticed something different about the brightly coloured, flow-wrapped packs of Splenda.  Each one had a different…

For those of you who keep, as I do, a close eye on contemporary British "culture" you will know that Leon was the surprise winner of X-Factor 2007 (the UK…

This week my business partner at the brandgym, David Nichols (on the right), will be your guest scribe. He will do a couple of posts, including one on lessons to…

Rather than compete with the mountain of Xmas cards sent out in December, not mainly in email form, we do New Year's postcards. Each one has a "resolution" about how…

Whatever happened to the effective but rather dull old P&G where I started my career in marketing back in Victorian times? The launch of Swash, a range of products to…