THE BLOG

One of my kicks of 2007 was becoming a columnist for The Marketer, the monthly magazine for the 39 000 members of the CIM (Chartered Institute of Marketing). The columns…

Thanks to all 566 people who subscribe to the brandgym blog, either through the Monday morning email, or through a blog reader. Its nice to see the readership grow during…

As there are a lot of new readers who have joined in during the last couple of months, I thought the end of the year was a good time to…

Pepsi's latest brand extension idea strikes me as a bit bizarre. Pepsi Raw will be a premium cola, with the main support for this seeming to be its more natural…

Love this cartoon from Tom Fishburne. As always, he funnily and brilliantly illustrates an important insight. In this case his point is about the enduring power of word-of-mouth. In a…

I recently went to Shanghai to do some work for Mars and met a truly inspirational guy called Carlos Peon, who runs the dog care business for China. He is…

The demise of the Orange brand is one of the sorriest stories in marketing. Last week saw the announcement of the latest marketing director to arrive with hopes of turning…

Lucy Kellaway is a brilliant columnist in the FT, and also the creator of the Martin Lukes character who has his a column/blog of his own. Martin Lukes' hilariously inept…

Nice example of growing the core from Sky, the digital TV people. Their banner ad for designer Sky boxes got me to click through to their site, which is a…

The first brand to market always wins, right? Well, not always... as the story of the UK smoothie market shows. The first brand was called Pete & Johnny's, and was…