THE BLOG

Marketers love to dream about changing perceptions of their brand in a big way. This could be turning a dusty old brand into something hot and trendy. Or stretching a…

A common branding objective is modernisation. Many is the brand that teams feel is out-dated, old fashioned and in need of a make-over. Well, the artilce I read in the…

The world has gone mad. The world of advertising at least. When I started at P&G, back in the Victorian era of marketing, the world was as it was supposed…

For this second part on Apple, we look at an update on the impact of the iPhone. There were quite a few vociferous anti-iPhone people around last year. They doubted…

Regular readers will know I am a confessed Appleaholic. And with the latest bit of eye-popping innovation (or "thinnovation" as Apple call it), you can see why… so, forgive me.…

A common problem I come across is teams working on brands that they don't love, or even like. But how can you have a hope in hell of persuading consumers…

I'm sure I'm not the only one to be suffering from a seasonal bout of flu. Ugh. As a result I've been consuming various pills and potions. And came across…

Reading an article on developments in the UK shaving market reminded me of what a great job Gillette has done at growing their core business:- Razor and blade business grew…

The latest threat to the TV ad was reported in Marketing this week. TV Suite by VideoReDo is a piece of software that can strip commercials from television and movie…

I'm really interested in how branding can help solo entrepreneurs or micro-businesses beat the big boys. With advances in technology small firms can now present and market themselves professionally. And…