THE BLOG

Pepsi's latest brand extension idea strikes me as a bit bizarre. Pepsi Raw will be a premium cola, with the main support for this seeming to be its more natural…

Love this cartoon from Tom Fishburne. As always, he funnily and brilliantly illustrates an important insight. In this case his point is about the enduring power of word-of-mouth. In a…

I recently went to Shanghai to do some work for Mars and met a truly inspirational guy called Carlos Peon, who runs the dog care business for China. He is…

The demise of the Orange brand is one of the sorriest stories in marketing. Last week saw the announcement of the latest marketing director to arrive with hopes of turning…

Lucy Kellaway is a brilliant columnist in the FT, and also the creator of the Martin Lukes character who has his a column/blog of his own. Martin Lukes' hilariously inept…

Nice example of growing the core from Sky, the digital TV people. Their banner ad for designer Sky boxes got me to click through to their site, which is a…

The first brand to market always wins, right? Well, not always... as the story of the UK smoothie market shows. The first brand was called Pete & Johnny's, and was…

There was joy and pain reading Marketing magazine's recent supplement on "Brands by Design". This featured 1-pagers from leading agencies, with each writing about their view on design. One article…

I couldn't resist a little post about Burger King's plan to re-launch their breakfast offering. I like the way they are trying to use product quality as a differentiator versus…