THE BLOG

Two interesting examples of brands being attacked by clones in the chilled section of UK supermarkets. Some good insights on how (or how not) to take on an established leader…

I'm in! I'm one of the 100 people picked today from the 1000+ who applied to attend the innocent Annual General Meeting (AGM) on April 25th, to be held at…

Here's a radical innovation to help us, and our kids, get those elusive 5 portions of fruit & veg a day we're supposed to eat. But before I reveal my…

Last week I was invited to a small conference of Defence academics on ‘counter-insurgency’, or ‘war’ as we ordinary folk tend to call it.  Why was I there?  Because they…

Here's some good news for folks like me who hate going to the gym (the sports one, not the brand one). They don't work. The Times reports that although there…

Hot on the heals of last week's post on the articles we had published in Market Leader, here's another one. Bit like London buses and police-men... you wait for ages…

The most exciting new product launch so far in 2008 come from an unexpected source: the BBC. That's right, the UK's state owned TV company. Its called iPlayer, and allows…

Here's a double-header on innocent. Queueing up to attend Innocent's AGMI posted last year on a worry that innocent would soon be taken over by a big company (e.g. Coke…

We are chuffed to bits to have had back-to-back front-page articles published in Market Leader, the magazine of the Marketing Society. In the last issue we had a piece on…

Hot on the post about Twinings trying to break the brand associations it has with tea, here is one about innocent smoothie's plans to also stretch its brand. The front…