THE BLOG

As promised, here is the write-up of my trip to Fruit Towers last Saturday afternoon, as one of the 100 lucky folk to be invited to the innocent AGM ("A…

I posted a couple of weeks ago on growing the core by attracting new users. Another way of growing the core which as just as powerful, if not more so,…

Distribution. Come on, don't fall asleep. I know it may sound like the most boring bit of the branding mix. But its where a lot of the action is happening.…

This is the first of 2 posts from guest blogger Graeme Murray on viral videos. Graeme is an associate coach with the brandgym consultancy I run. That's us on the…

I am in the process or writing my 5th book, "Grow the Core". Sucker for punishment. This one is a bit easier to write though, as it will be a…

I've posted before on using secondary packaging can be a source of differentiation, with the example of Veuve Clicquot champagne. Well, here is another one on Apple. I got my…

The launch of the new A380 by Singapore Airlines is a jumbo sausage in the sky. Or maybe even bigger than that. The first flight to London of this amazing…

Another example of breathing back life into old brand properties. This time its 'The Famous Five', originally a series of kids' books written by Enid Blyton 66 years ago. That's…

A clever move by Ferrero Rocher shows the power of packaging to grow the core business by targeting new user groups and occasions. Their handy 4-pack is a great way…

Two interesting examples of brands being attacked by clones in the chilled section of UK supermarkets. Some good insights on how (or how not) to take on an established leader…