THE BLOG

Here's some good news for folks like me who hate going to the gym (the sports one, not the brand one). They don't work. The Times reports that although there…

Hot on the heals of last week's post on the articles we had published in Market Leader, here's another one. Bit like London buses and police-men... you wait for ages…

The most exciting new product launch so far in 2008 come from an unexpected source: the BBC. That's right, the UK's state owned TV company. Its called iPlayer, and allows…

Here's a double-header on innocent. Queueing up to attend Innocent's AGMI posted last year on a worry that innocent would soon be taken over by a big company (e.g. Coke…

We are chuffed to bits to have had back-to-back front-page articles published in Market Leader, the magazine of the Marketing Society. In the last issue we had a piece on…

Hot on the post about Twinings trying to break the brand associations it has with tea, here is one about innocent smoothie's plans to also stretch its brand. The front…

On the long plane journey back from Moscow last Friday I was so bored I read the BA in-flight magazine from cover to cover. But it paid off, as I…

Marketers love to dream about changing perceptions of their brand in a big way. This could be turning a dusty old brand into something hot and trendy. Or stretching a…

A common branding objective is modernisation. Many is the brand that teams feel is out-dated, old fashioned and in need of a make-over. Well, the artilce I read in the…

The world has gone mad. The world of advertising at least. When I started at P&G, back in the Victorian era of marketing, the world was as it was supposed…