THE BLOG

The O2 brand’s bright new 60 second TV ad is an absolute classic example of “sponsored entertainment”. Beautiful shots of teddy bears, frogs and people passing on a message, and…

I always looked down a bit on Samsonite. I thought of them as making sturdy, but dowdy and un-exciting luggage. So I laughed when I heard about them trying to…

Last week I posted on the flattening of functional foods in the UK, and wondered if this was another example of a "back to basics" approach. Are some people looking…

I can still remember when Speedo was just a brand of pretty basic swimming trunks for blokes. But no more.  They are now a creator of space-age swimming suits that…

"Back to basics" is a really interesting trend. As the world gets more and more advanced technologically, there still seem to be some opportunities to go the other way. I…

Guest blogger of the week, David Nichols: brandgym head of invention Peering over my morning cup of tea on a flight back from a tiring workshop this week I was…

Nice to see that the DBA (Design Business Association) have picked up on the theme of "Never mind the sizzle, where's the sausage?" to promote their Design Effectiveness Awards this…

As promised, here is the write-up of my trip to Fruit Towers last Saturday afternoon, as one of the 100 lucky folk to be invited to the innocent AGM ("A…

I posted a couple of weeks ago on growing the core by attracting new users. Another way of growing the core which as just as powerful, if not more so,…

Distribution. Come on, don't fall asleep. I know it may sound like the most boring bit of the branding mix. But its where a lot of the action is happening.…