THE BLOG

This post follows an earlier one on the amazing growth of the Nespresso coffee system, and looks at the brand’s communication. Its from guest blogger Anne Charbonneau, the latest partner…

There has been a huge hoopla about Apple's new 3G iPhone. As I sit here, I am waiting for the courier to deliver mine into my hot and sweaty palms.…

I posted last December on the "death spiral" of the once great brand, Orange. They have slipped from leading the UK, both in share and image, to be number 4.…

What a day. It started out on a real low. I was given a proposal for a new branding book to read and feed back on. This one was about,…

After a soft-launch last year, its a a full-blown push now for Pepsi's Gatorade Sports drink in the UK. They are attracted by the double digit growth in the energy/sports…

This is the second in a 2-part post on the comms. strategy of Cadbury Dairy Milk chocolate. Last week we looked at the first part of their comms. strategy, which…

I'm intrigued by the comms. strategy of Cadbury Dairy Milk (CDM) over the last 12 months. They've separated their sausage (product) and sizzle (emotional) messages, using different media channels for…

Had some good feedback from Brent on the post last week about "reasons to buy" being better than just "reasons to believe". This post was prompted by the under-whelming claim…

The new poster advert from Quantas, the Australian airline, got me thinking about "reasons to believe": those truths about a product or service on which you can build a positioning.…