THE BLOG

I'm just back from the inaugural Brand Fuel 24. This innovative new event took place over 24 hours on a high-speed train from Amsterdam to Antwerp and back on 5th…

I wasn't surprised at all to read in Marketing Week that Danone UK is planning to put the gun to the head of its V energy drink and put it…

A great column by Professor Mark Ritson in Marketing last week, taking about the importance of authenticity. Had me nodding my head vigorously from start to end. Here's why: -…

Here's a post on Aston Martin, inspired by an article I read in a French magazine, L'Optimum. The article featured an interview with the CEO, Ulrich Benz, and had several…

Today's post rammed home the pointlessness of promotions used by many big brands. I got £1 worth of coupons off Tropicana Juice and Smoothies. The problem? We get through gallons…

The O2 brand’s bright new 60 second TV ad is an absolute classic example of “sponsored entertainment”. Beautiful shots of teddy bears, frogs and people passing on a message, and…

I always looked down a bit on Samsonite. I thought of them as making sturdy, but dowdy and un-exciting luggage. So I laughed when I heard about them trying to…

Last week I posted on the flattening of functional foods in the UK, and wondered if this was another example of a "back to basics" approach. Are some people looking…

I can still remember when Speedo was just a brand of pretty basic swimming trunks for blokes. But no more.  They are now a creator of space-age swimming suits that…