THE BLOG

Tom Fishburne nails another point with another brilliant cartoon. This time his target is the way marketing folk get carried away with the idea of trying to seek salvation in…

Its almost a year that I have been doing the monthly column in The Marketer. This is the mag that goes to the 30,000 members of The CIM (Chartered Institute…

I posted ealier this year on my concerns about innocent launching a new brand called This Water (From the people at innocent). This was in fact a re-launch of innocent's…

There is a real art to poster advertising, don’t you think? The best ones “pack a punch” that stops you in your tracks, and makes you take a second look.The…

This post follows an earlier one on the amazing growth of the Nespresso coffee system, and looks at the brand’s communication. Its from guest blogger Anne Charbonneau, the latest partner…

There has been a huge hoopla about Apple's new 3G iPhone. As I sit here, I am waiting for the courier to deliver mine into my hot and sweaty palms.…

I posted last December on the "death spiral" of the once great brand, Orange. They have slipped from leading the UK, both in share and image, to be number 4.…

What a day. It started out on a real low. I was given a proposal for a new branding book to read and feed back on. This one was about,…

After a soft-launch last year, its a a full-blown push now for Pepsi's Gatorade Sports drink in the UK. They are attracted by the double digit growth in the energy/sports…

This is the second in a 2-part post on the comms. strategy of Cadbury Dairy Milk chocolate. Last week we looked at the first part of their comms. strategy, which…