THE BLOG

A couple of weeks ago I posted on the power of bringing creative resources in-house, using innocent as an example. innocent already did pack copy, PR and events in-house. Today…

I fell off my chair when I read today the news about Unilever's new CEO. Not only has Unilever hired an outsider as CEO for the first time in its…

One of the ways to survive and thrive in today's tough economic times is to ensure that every bit of your marketing mix is helping sell stuff. And this means…

I posted last week on the vitamin water wars, giving Vitamin Water (Coke) the slight edge over V Water (Pepsi).Well, one category Coke loose on hands down is consumer feedback.…

We're doing quite a bit of work on "Brand Social Responsibility" (BSR), led by our new partner, Anne Charbonneau. BSR takes some of the things that before was done at…

If only I had £1000 for every time a team has said they want to "Do an innocent" with their brand. These teams all wanted to inject a distinctive personality…

Tom Fishburne puts his finger on a sensitive point in one of his latest cartoons: the rather unsavoury truth behind many big brands claiming to be natural, made with care…

Guest blogger: David Nichols, brandgym Managing Partner and leader of our Invention PracticeI've just run away from the TV. Not something I do often. But the ads I watched from Cobra,…

In the red corner we have Glaceau Vitamin Water, bought by Coke last year for, wait for it, $4.1 billion. In cash.  Founder and CEO J. Darius Bikoff is a…

I always get really, really worried when I read or hear the phrase "we're going to educate our consumers" about our brand. Why? Well, first because we're supposed to be…