THE BLOG

Working recently on brand vision projects for big service brands (Tesco and RSA insurance) has reinforced just how big a challenge it is to work in marketing leadership role in…

Quick update on the post I did last week on innocent's new veg pots. My view was that this brand from fruit smoothies into chilled food would struggle. One of…

We're big fans of growing the core. And we think that more and more companies will be trying to figure out how to do this over the coming months, given…

We started doing research back in July about “Recession-proof branding”. Since then, of course, things have gone from bad to worse to almost apocalyptic.  All the 20 marketing directors we…

We've been lucky enough to work with Tesco this year. What a company. They really are unrivalled in their ability to understand AND act on customer insight. And their action…

Back in April I posted on the innocent smoothies AGM, and their vision to become "The Earth's favourite little FOOD company". This suggested brand stretching beyond drinks was on the…

A year on from publishing "Where's the Sausage?" (WTS?), a fictional book about the bull**** and buzzwords of branding, and every week brings a real-life example of marketing just as…

Most strong brands are built on a truth: a real and substantial feature or attribute that helps create a point of difference. I've hammered on about how innocent have loads…

Last week saw a first in the music biz: the simultaneous release of a new album, Metallica's Death Magnetic, in its musical form (CD and digital download) AND for the…

The disastrous opening of Heathrow Terminal 5 back in March provoked a frenzy of negative media coverage. Lost bags, canceled flights, malfunctioning lifts... it seemed that everything that could go…