THE BLOG

This is the first of 2 posts on “recession-proof branding”, based on interviews with 20 marketing directors from top companies across different sectors and markets. A pdf version of the…

Here are the latest 4 columns from The Marketer, the monthly magazine of the Chartered Institute of Marketing. These are handy 1-page "though starters" on different topics. - A bird…

Guest blogger: Anne Charbonneau, Managing Partner brandgym NL and FranceIn today's hard times, its a good idea to look beyond your direct competitors. Why not steal a slice of someone…

The launch of Stella Artois 4% beer is a chilling reminder of how new product launches can fragment a brand, resulting in "brand scizophrenia".The new 4% beer is being advertised…

The new MacBook Pro laptops, revealed last week by Apple, are another demonstration that these guys just love their sausage/product. If you don't believe me, watch CEO Steve Jobs and…

I love what champagne brand Veuve Clicquot have done to rejuvenate their brand over the last 7 years, under the leadership of CEO Cecile Bonnefond. Its a fantastic example of…

I posted a couple of weeks ago on the re-launch of cereal brand Jordans, talking about how the brand was built on a foundation of real truth. This next post…

Pizza Hut's recent name-change makes me wonder what sort of mind-warping toppings they are putting on the pizzas at HQ. The UK company are trialling a name-change from Pizza Hut…

Working recently on brand vision projects for big service brands (Tesco and RSA insurance) has reinforced just how big a challenge it is to work in marketing leadership role in…

Quick update on the post I did last week on innocent's new veg pots. My view was that this brand from fruit smoothies into chilled food would struggle. One of…