THE BLOG

Tom Fishburne, marketing cartoonist extraordinaire, has picked up on our work on recession-proof branding, and done us the honour of penning a cartoon on the subject. I really like Tom's…

Time to put your head on the block (the actual saying has another part of the male anatomy instead of head, that rhymes with block. But I'm being polite.)Over 2008…

blyk was one of the most interesting brand stories from the Marketing Society's Annual Conference last week, where I was speaking on recession-proof branding. Founder Antti Ohrling told us the…

The common view about manufacturer brands and retail own label is that the two are in an almighty fight. And that the more own label products a retailer stocks, the…

I got a lovely book last week called Penguin by Design, which traces the evolution of the publishing house's famous book covers from 1935-2005. Reading about the launch of the…

A recent survey on Heinz and other UK soup brands perfectly illustrated the power of growing by building the core business, instead of relying on brand stretch into new markets.In…

Mark Ritson's latest column in Marketing covers Wal-Mart's remarkable success in bucking the credit-crunch blues. The US retailer recently announced an impressive 7.5% increase in sales for the first three…

In today's tough times, the temptation is to throw away years of hard work in creating and implementing a vision for your brand in a desperate chase for sales. Many…

I was lucky enough to recently meet Steve Langan who runs the UK business of insurance company Hiscox, and their marketing globally. I have long admired the way this brand…

This is the second of 2 posts on “recession-proof branding”, based on interviews with 20 marketing directors from top companies across different sectors and markets. The first post focused on…