THE BLOG

Cadbury's gorilla ad created a whole lot of hoo-ha in 2008/09. And 10million views on You Tube. I always thought most viewers missed the idea behind the ad: the anticipation…

Thanks to Bongani from SAB Miller in J'burg for sharing this inspired bit of media placement with me (for non-UK readers, "bush" refers to a patch of hair 🙂 )…

The T-Mobile UK team have a big challenge. How to cut through when you're the number 4 brand, up against 3 bigger competitors who are out-spending you (O2, Vodafone, Orange),…

I do like a good quote. Always good to spice up a presentation or speech.Here are a few corkers I found on leadershipnow.com when looking for a quote to put…

I posted last year on the demise of roadside eaterie, Little Chef, after in went into administration. I asked the question, "Shouldn't some brands just die?". The brand was well…

As Kermit the frog used to say, " Its hard being green'. This is especially true in tough times, when the temptation is to leave green marketing initiatives on the…

We are chuffed to bits that our Managing Partner for France and Holland, Anne Charbonneau, has had a great article on Recession-Proof Branding (RPB) published in the top French marketing…

I love this quote from Wal-Mart's founder, Sam Walton. Thanks to my mate Mark Brickhill, Group MD of Dunlop Goodyear, for sharing it with me: You can download this and…

Thanks to everyone who voted in the Hit 'n Miss survey. We got comfortably more than the min. 50 responses we wanted, ending up at 70 which is OK.On the…

Yup, this is for real. It was not launched on April 1st. Vicks, the P&G owned cough and colds brand, have launched a .... chewing gum. Vicks for many of…