THE BLOG

We've had an amazing response to our survey on "Post-Recession Branding". Thanks to everyone who has already participated. It really does feel like its time to start thinking about "what…

Another bit of news confirming that innocent have lost focus on the core smoothies business, at the worst possible time, given the attack from Tropicana and own label. They have…

A year on from our research on "Recession-Proof Branding", we think its now time to look further ahead at how to lead brands out of the recession. Which of the…

I do like to doodle. Often find myself doing it in meetings.Well, the good news for folk like me is that doodling may actually help us absorb information, according to…

The rise in "pop-up" stores is another example of how to make distribution part of your brand building strategy. In a retail world where every high street looks pretty much…

As a believer in the power of branding, I was pretty excited when I started reading an article in The Times last week about "The woman behind brand Obama". The…

We've posted before here and here about how innocent smoothies were masters at moving beyond boring promotions to true "brand activation". The team at Jordans Cereals have taken inspiration from…

A long-overdue post with some genius from Tom Fishburne, the "Management Cartoonist" (great personal brand proposition by the way). This time, looking at how to grow during and after the…

Differentiation is all about coming up with unique benefits that no other brand has to offer, right? And at all costs we should avoid the dreaded fate of trying to…