Your wish-list for the new brandgym book
Got some exciting and scary news today. Our publisher, John Wiley, has given the green light for us to write our 7th book, which will be a re-vamp of the brandgym: A practical workout for brand and business.
So, this is an invite for you to share in the comment box what you would like to see covered in the new book, which will come out in early 2010.
The basic idea of the book is a practical guide to brand strategy, with loads of great brand stories and case studies, and tips and tricks you can use on the job. The main areas will be:
– Portfolio strategy
– Growing the core
– Brand stretch and innovation
– Internal engagement
So, what do you think we should be covering? Share your ideas on issues, topics, cool cases, whatever takes you fancy!