THE BLOG

iPhone sales have now hit 17 million since the launch in June 2007, well ahead of Apple's target of 10 million. But Apple are not sitting on this success by…

P&G are launching an innovative new approach to TV advertising this June. The ‘Max Factor MakeoverBreak’ will  three 90 second advertisements shown over consecutive commercial breaks, which see a consumer…

We've posted before about Ryanair, the budget airline, and their maverick CEO Michael O'Leary. We can't claim that Ryanair is our favourite airline, but we do admire the crystal clarity…

When Ben Gordon joined mother and baby product retailer Mothercare in December 2002 as CEO, the share price was languishing at 83p, it was "haemoriging market share to to the…

The JKR blog is well worth a look, as it has lots of really good mini case studies on design. One that caught my eye was one about the online…

I was full of hope for Starbucks when I posted about founder Howard Shultz returning as CEO, back in Jan 2008. At the time he said: "We will be re-focusing…

I was intrigued to see that the Phileas Fogg snacks brand has been brought back from the dead. One of an increasing number of examples of looking back to the…

Got some exciting and scary news today. Our publisher, John Wiley, has given the green light for us to write our 7th book, which will be a re-vamp of the…

Interesting to see the 2nd episode in T-Mobile's "happening"-based campaign, called Sing-along. This is the much-awaited follow-up to T-Mobile's "flash mob" Dance event at Liverpool Street Station I posted on…

I often hear marketing folk complaining of life in BigCompany PLC: "Decisions are so slow"... "We're always re-structuring"... "The management is so short term".Well, there is an alternative, which is…