THE BLOG

I was intrigued to see that the Phileas Fogg snacks brand has been brought back from the dead. One of an increasing number of examples of looking back to the…

Got some exciting and scary news today. Our publisher, John Wiley, has given the green light for us to write our 7th book, which will be a re-vamp of the…

Interesting to see the 2nd episode in T-Mobile's "happening"-based campaign, called Sing-along. This is the much-awaited follow-up to T-Mobile's "flash mob" Dance event at Liverpool Street Station I posted on…

I often hear marketing folk complaining of life in BigCompany PLC: "Decisions are so slow"... "We're always re-structuring"... "The management is so short term".Well, there is an alternative, which is…

We've had an amazing response to our survey on "Post-Recession Branding". Thanks to everyone who has already participated. It really does feel like its time to start thinking about "what…

Another bit of news confirming that innocent have lost focus on the core smoothies business, at the worst possible time, given the attack from Tropicana and own label. They have…

A year on from our research on "Recession-Proof Branding", we think its now time to look further ahead at how to lead brands out of the recession. Which of the…

I do like to doodle. Often find myself doing it in meetings.Well, the good news for folk like me is that doodling may actually help us absorb information, according to…

The rise in "pop-up" stores is another example of how to make distribution part of your brand building strategy. In a retail world where every high street looks pretty much…