THE BLOG

I was pretty damn chuffed to be invited to open the UK's most important marketing conference last week: the annual Marketing Society Conference. The theme was "Winning in the Downturn",…

We set a target of reaching 1000 active subscribers this year. And today we're at 981... growth has been steady but consistent since we started. Thanks to everyone reading and…

Tom Fishburne, marketing cartoonist extraordinaire, has picked up on our work on recession-proof branding, and done us the honour of penning a cartoon on the subject. I really like Tom's…

Time to put your head on the block (the actual saying has another part of the male anatomy instead of head, that rhymes with block. But I'm being polite.)Over 2008…

blyk was one of the most interesting brand stories from the Marketing Society's Annual Conference last week, where I was speaking on recession-proof branding. Founder Antti Ohrling told us the…

The common view about manufacturer brands and retail own label is that the two are in an almighty fight. And that the more own label products a retailer stocks, the…

I got a lovely book last week called Penguin by Design, which traces the evolution of the publishing house's famous book covers from 1935-2005. Reading about the launch of the…

A recent survey on Heinz and other UK soup brands perfectly illustrated the power of growing by building the core business, instead of relying on brand stretch into new markets.In…

Mark Ritson's latest column in Marketing covers Wal-Mart's remarkable success in bucking the credit-crunch blues. The US retailer recently announced an impressive 7.5% increase in sales for the first three…

In today's tough times, the temptation is to throw away years of hard work in creating and implementing a vision for your brand in a desperate chase for sales. Many…