Media can be the message

Thanks to Bongani from SAB Miller in J'burg for sharing this inspired bit of media placement with me (for non-UK readers, "bush" refers to a patch of hair 🙂 ) Its by Veet, the hair remover for women:

With this the Veet brand show:
1. Sense of humour

2. Cleverness

3. Reactivity to current events

4. Creativity

I guess that the ad also created great word-of-mouth.

Really is worth it on some brands to keep back a bit of the budget for tactical, responsive advertising like this.