Tom Fishburne on Surviving “the brand drought”

Tom Fishburne, marketing cartoonist extraordinaire, has picked up on our work on recession-proof branding, and done us the honour of penning a cartoon on the subject.

Picture 2

I really like Tom's visual idea of the cactus. Smart marketers won't just try to "water their plants" (support their brands) with conventional means, when they know water (money) is scarce. They will find new ways of promoting their brands that are cost-effective, by being impactful, differentiated and both sausage/product and emotional sausage.

Thanks Tom.