Are you more like Prada, or petfood?!
Tom Fishburne nails another point with another brilliant cartoon. This time his target is the way marketing folk get carried away with the idea of trying to seek salvation in emotional benefits, or sizzle. The risk of course is getting carried away and forgetting the product sausage.
In Tom's cartoon the company are trying to inject emotion into tile grout (the stuff used to stick tiles together). In an earlier post I asked whether your brand was more like Prada (emotional sizzle and lifestyle are key) or petfood (where you need a balance of sausage and sizzle)?