1-page thought starters: The Marketer Columns
Its almost a year that I have been doing the monthly column in The Marketer. This is the mag that goes to the 30,000 members of The CIM (Chartered Institute of Marketing). These are the very nice people who named me as one of the 50 leading marketing thinkers alive today in their “Guru Gallery”.
People seem to like the columns as they’re good 1-pagers that can work as “thought starters” on a particular issue.
Here are the latest 4 to download if you fancy.
– New Year, New Insight: new ways of getting insight (Feb 08)
– Brand Ego Trip: risks of over-stretching (Mar 08)
– Hero Products: cut the clutter in your portfolio (April 08)
– Time for Truth: building a brand story based on authenticity, not spin (May 08)
The first 4 columns were in an earlier post here.