All aboard the Brand Fuel 24 Express!

I'm just back from the inaugural Brand Fuel 24. This innovative new event took place over 24 hours on a high-speed train from Amsterdam to Antwerp and back on 5th to 6th June. I was one of the 6 people invited to speak on the train, to a group of senior marketing people from top companies including Heinz, Hi-Speed (Dutch railways), Heineken T and Achmea (leading Dutch insurance company) .

The action-packed 24 hours combined speakers, speed-dating, socialising and “trend-hunting” during a stop-off in Brussels . I would highly recommend booking for next year’s event! It was very cool to see on the departure board your very own train.

Bravo to Leo Van Sister and the team who organised the whole show  (

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I'll do 3 posts on the event next week:
– This post: the power of packaging and creativity – Lars Wallentin
– Telling the story of your brand – Bianca Cawthorne
– Brand it like Bond – yours truly