Where’s the Sausage? – Market Leader Article
We are chuffed to bits to have had back-to-back front-page articles published in Market Leader, the magazine of the Marketing Society.
In the last issue we had a piece on (surprise, surprise!) "Where’s the Sausage?" Its a good summary of branding based on substance not spin, and has nice visuals of brands like M&S, innocent, Lush and James Bond. You can download it here: WheresTheSausageMLeader.pdf
And in case you missed it, at the end of last year there was the feature on "Why innovation funnels don’t work, and rockets do". I posted on that one here.