THE BLOG

In the next in this series powered by JKR, we look at how packaging can help re-position a product and so transform its fortunes The brand is Scholl, the foot…

People get attached to brands, don't they? Customers have their favourites. But company's also have emotional involvement with them, and invest money, time and effort in growing them. Indeed, the…

I came across this truly inspirational and highly entertaining film of Sir Ken Robinson on Ernie Schenck's blog , via Rob at Brand Story. He's talking about how we're all…

This book is different from the others so far, in that it has no direct connection to business. Its a book called Story, about the principles of screenwriting, by THE…

This is the first in a series of 5 posts about how design can "amplify" your brand and grow your business. The series is powered by JKR, the London based…

I posted earlier in the year on Dell's attempts to advertise itself out of the doldrums. At the time, it sounded worryingly that they wanted to be more Apple-like, which…

Here's a great way to waste an half an hour or more: checking out the top 10 viral ads of all time, as featured in The Times online (thanks Mark!).…

In my last post I looked at how to fight back against the own label bully boys, leading with a product punch. One of the key ways to do this…

Retailer own label is the bully of the branding playground. He pins you against the wall and demands most of your pocket money ("trade support"). Then, he forces you to…

Came across this research from Consumer Reports, where own label products were compared against leading brands, which were often double the price. The report's a couple of years old, but…