THE BLOG

Today I stumbled across a post from the end of last year on a "Manifesto for Real Brands". It was a bit of a rant that summarised the beliefs behind…

A belated welcome to London and the blogsosphere to Tom Fishburne. Now Tom has at least two major claims to fame in my book. First, he is the genius behind…

Jonathan over at Dim Bulb has brought to my attention the worst example of image-wrapper branding I have ever seen in my whole life (i.e. "screw the product, let's just…

The publisher of the WTS? book, Capstone, is experimenting with video as a way of promoting their books, which is a cool idea. Its early days yet, and I'm one…

John at Brand Autopsy highlights a really interesting angle on the iPhone launch that I hadn't heard of:"Apple is giving all its full-time U.S.-based employees an iPhone.  I am a…

Mobile Today is predicting a "brand invasion" in the mobile phone market, as companies eye jealously the success of the Prada by LG phone. The influential CEO of Carphone Warehouse,…

Few new things I found on the 2012 Olympics logofiasco. First, I saw this load of old bollocks, that I take to be an official promo video. Never has a…

Thanks to John over at Brand Autopsy for highlighting a good example of "added value versioning". Rather than just launching yet another flavour, Doritos in the US have done this:…

Its 3 months to go till 'S-Day": the Oct 1 launch of "Where's the Sausage?" the book. And I'm borrowing a cool idea from Ben and Jackie over at the…

So, the wait is over, as is the time for PR and spin. Now is the time to see if the sausage lives up to all the build-up over the…