Killing your brand, slice by slice

This latest bit of genius from Brandcamp’s Tom Fishburne really rang true, as does much of Tom’s work. The small cuts in product and pack quality implemented by th revolving door of brand managers and marketing directors, each around for a year or two. Each one in its own right might not be big, but add ’em up over the years and you have a big problem. 

In contrast, the own label boys, without the distraction of building emotional values, are going the opposite way, upgrading their products and packs.

Check in next Monday to discover the nuggets of insight I got from Tom about his "real job", UK marketing director of method home, when I met him for fish and chips in my local pub.