THE BLOG

In my last post I looked at how to fight back against the own label bully boys, leading with a product punch. One of the key ways to do this…

Retailer own label is the bully of the branding playground. He pins you against the wall and demands most of your pocket money ("trade support"). Then, he forces you to…

Came across this research from Consumer Reports, where own label products were compared against leading brands, which were often double the price. The report's a couple of years old, but…

Joseph Jaffe posted on a video done by a Nokia employee as he wanders down the queue for an iPhone, attempting to point out the advantages of Nokia's N95 phone.…

"Where's the Sausage?" the book officially hits the shelves on Oct 1. But how would you like an advance copy, hopefully in early September. For free. Yup, free and early.…

Today I stumbled across a post from the end of last year on a "Manifesto for Real Brands". It was a bit of a rant that summarised the beliefs behind…

A belated welcome to London and the blogsosphere to Tom Fishburne. Now Tom has at least two major claims to fame in my book. First, he is the genius behind…

Jonathan over at Dim Bulb has brought to my attention the worst example of image-wrapper branding I have ever seen in my whole life (i.e. "screw the product, let's just…

The publisher of the WTS? book, Capstone, is experimenting with video as a way of promoting their books, which is a cool idea. Its early days yet, and I'm one…

John at Brand Autopsy highlights a really interesting angle on the iPhone launch that I hadn't heard of:"Apple is giving all its full-time U.S.-based employees an iPhone.  I am a…