THE BLOG

I posted back in September about the launch of Drench, a new lifestyle water that aimed to target the yoof market. My concerns at the time were i) it was…

The Geek Squad are one of my fave brands, and I've raved about them before. They've taken something as mundane as computer repairs and created a branded experience that really…

After feeling quite good about Mc Donald's tie-in with the new Shrek movie, I'm left feeling rather sick.... The headline I read in Marketing magazine said the company was going…

This week's bit of genius from Brandcamp is about worshipping the "brand onion": Whether you also use an onion, or some other shape (donut, key, flying saucer), to summarise your…

The latest in this series of posts is on a book outside marketing, and in the area of personal change: 7 Habits of Highly Effective People Its written by a…

Yesterday I posted on the "reasons to be cheerful" after my trip to Fruit Towers to meet creative head honcho Dan, trying to bottle some of the innocent brand magic…

The highlight of my blogging to date is by a country mile the invite from Dan, creative director of innocent, to have a chat about my recent post ("Is innocent…

I love the Dsyon brand. It is one of the ultimate examples of combining sausage and sizzle. Great product, packaged up with sex appeal. And my love for them got…

Oh dear.Never have I seen such a shit-storm blow up in such a short space of time. The new "brand" for the 2012 Olympics was revealed with a fanfare yesterday…

There are a couple of early warning sighs on the Innocent brand that make me worry they are about to loose their way. I posted a couple of weeks ago…