THE BLOG

Heinz's easy-squeeze, "upside-down" plastic bottle was a bit of packaging genius. It solved a real problem (ketchup getting stuck in the bottle). And it was sold at a premium to…

I'm working in Kuala Lumpur this week (sounds jet-set, but a) all I have seen so far is the hotel, b) we're working on yoghurt all week). I was expecting…

I want to offer some free stuff as incentive for people to buy copies of WTS? on "S-Day", 1 October 2007. The idea is that by getting everyone who wants…

Creating loyalty in the highly competitive packaged goods world of today is a huge challenge. In particular, most food brands are up against copy cat retail own label products sold…

Ben has done a review of the latest "create an advert" competition over at Church of the Customer. The list of brands to jump on this bandwagon gets longer by…

Dell's decision to appoint ad agency Mother to drag it out of the doldrums hit the headlines this week. Another brand investing in the emotional sizzle of a new ad…

This is the second post in a series on books that have had a real impact ony my life. And this one is a bit of a strange one, in…

Writing about Orange in a post last week inspired me to go and dig out an ad that they did to launch in Thailand. This was back in the late…

The title of the post is a quote from the former brand director of Orange, the mobile phone network. With "head in the clouds" she was referring to the way…

The Apple Mac campaign starring UK comedians Mitchell and Webb, is the best thing I've seen in 2007, if not the decade, if not ever. They must be up to…