THE BLOG

Yesterday I posted on the "reasons to be cheerful" after my trip to Fruit Towers to meet creative head honcho Dan, trying to bottle some of the innocent brand magic…

The highlight of my blogging to date is by a country mile the invite from Dan, creative director of innocent, to have a chat about my recent post ("Is innocent…

I love the Dsyon brand. It is one of the ultimate examples of combining sausage and sizzle. Great product, packaged up with sex appeal. And my love for them got…

Oh dear.Never have I seen such a shit-storm blow up in such a short space of time. The new "brand" for the 2012 Olympics was revealed with a fanfare yesterday…

There are a couple of early warning sighs on the Innocent brand that make me worry they are about to loose their way. I posted a couple of weeks ago…

The Lipton tea brand's link up with the Rainforest Alliance recently made headline news. The Rainforest Alliance will check that parent company Unilever is buying tea from plantations that use…

Third up in this series is Eating the Big Fish, by Adam Morgan. I still think ETBF is the daddy of all branding books, and the one I measure my…

I do like the new Muller campaign about "Licking the lid of life". It cleverly combines a functional product message about yummy yoghurt with an emotional idea about living life…

  Apple's iPhone has already generated  millions of colums inches, and generates 38 700 000 104 000 000 hits when you type it into Google, months before it even comes…

Another bit of painfully sharp insight into marketing madness captured in a cartoon from Brandcamp's Tom Fishburne. A battle over how big the logo should be is of course a…