THE BLOG

I do like the new Muller campaign about "Licking the lid of life". It cleverly combines a functional product message about yummy yoghurt with an emotional idea about living life…

  Apple's iPhone has already generated  millions of colums inches, and generates 38 700 000 104 000 000 hits when you type it into Google, months before it even comes…

Another bit of painfully sharp insight into marketing madness captured in a cartoon from Brandcamp's Tom Fishburne. A battle over how big the logo should be is of course a…

Heinz's easy-squeeze, "upside-down" plastic bottle was a bit of packaging genius. It solved a real problem (ketchup getting stuck in the bottle). And it was sold at a premium to…

I'm working in Kuala Lumpur this week (sounds jet-set, but a) all I have seen so far is the hotel, b) we're working on yoghurt all week). I was expecting…

I want to offer some free stuff as incentive for people to buy copies of WTS? on "S-Day", 1 October 2007. The idea is that by getting everyone who wants…

Creating loyalty in the highly competitive packaged goods world of today is a huge challenge. In particular, most food brands are up against copy cat retail own label products sold…

Ben has done a review of the latest "create an advert" competition over at Church of the Customer. The list of brands to jump on this bandwagon gets longer by…

Dell's decision to appoint ad agency Mother to drag it out of the doldrums hit the headlines this week. Another brand investing in the emotional sizzle of a new ad…

This is the second post in a series on books that have had a real impact ony my life. And this one is a bit of a strange one, in…