David Taylor

Guest post from Anne Charbonneau, Managing Partner for France and Benelux. Brand architecture can be a theoretical and even tortuous process. But it doesn't have to be. Done well, it…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. In an earlier blog, I talked about how brands can create deeper relationships with consumers by exploring three…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. The problem of sameness is still endemic in several categories, with a cotinued over-reliance on emotional "sizzle". The…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. All efforts to grow the core need to be anchored on a Big Brand Idea. This is…

Guest post by Diego Kerner, Managing Partner for Latin America. Having the ability of thinking creatively is a critical skill for marketers. Wouldn´t it be nice to be able to…

Guest Blog by David Nichols, Managing Partner and Head of Invention One of the world’s most successful entertainment franchise is not a film, not a pop artist, not even a musical. It’s a…

When it comes to marketing foods, the power of Occasion Based Marketing, or OBM, has been recognized for a long time. Iconic brand exponents of OBM include Kellogg’s (breakfast), Kit…

Many marketing teams re-invent most of their marketing plans each year. They run a campaign or activation only once and then move on in search of something new. A better…