David Taylor

In a branding conference 4 years ago I watched a presentation about the "Lovemarks" concept, which I thought was fatally flawed. The presenter suggested that "Consumers want something beyond benefits,…

Marketing magazine named VCCP creative agency of 2009, with their most famous campaign of the year being the creation of Aleksander the meerkat for shopping comparison site Compare the Market.…

A year on from our research on "Recession-Proof Branding", we think its now time to look further ahead at how to lead brands out of the recession. Which of the…

I wasn't surprised at all to read in Marketing Week that Danone UK is planning to put the gun to the head of its V energy drink and put it…

Hot on the heals of last week's post on the articles we had published in Market Leader, here's another one. Bit like London buses and police-men... you wait for ages…