David Taylor

Post by David Nichols, Managing Parter and Head of Invention I had a bit of a ‘marketing moment’ at the gym this week – no one was wearing Nike or…

I came across an excellent guide to harnessing social proof this week, over at AdEspresso. It's a treasure trove of info and research on this fascinating topic, that I started…

An interesting case study in Campaign shows how Sport England's "This girl can" campaign created what could be called a "brand movement": mobilising people behind a common cause for good. The objective…

Football club Leicester City have just won the English Premier League. For non-UK readers, or non-football fans, this is a team who were 5,000-1 outsiders to win. Manager Claudio Ranieri joined only one…

One of the highlights of Marketing Week Live was a talk showing how social media can help sell more stuff in the B2B world. The speaker was Davina Rapaport, Social…

Just back from Marketing Week Live, a veritable bonanza of talks and exhibitors. This is the first of series of posts on the event, showing how insurance brand Churchill used…

Post by David Nichols, Managing Partner and Head of Invention News this week suggests that Facebook wants to prove that advertising on its site actually does what all marketing is…

Another post from Prasad Narasimhan, our Managing Partner based in Bangalore, India. The auto industry has always been fascinating to marketers. On the one hand, it is home to some of the most…

Post by Anne Charbonneau, Managing Partner based in Amsterdam Last Sunday morning, I took my kids to a horse stables in Amsterdam to see a great exhibition where craftsmen and…