David Taylor, Author at the brandgym

Jan 05 2025

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

By this time in January, many people have given up on their New Year's resolutions. January 12th was highlighted as "quitters day" by Strava, the social network for athletes. A…

Dec 24 2024

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2024 IN REVIEW: TOP POSTS (PART 2)

By David Taylor Brand-led business

As 2024 draws to a close, it’s time to look back at some highlights from the 50 blog posts we’ve published so far this year. We’ve picked the most popular…

Dec 18 2024

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2024 IN REVIEW: TOP POSTS (PART1)

By David Taylor Brand-led business

As 2024 draws to a close, it’s time to look back at some highlights from the 50 blog posts we’ve published so far this year. We’ve picked the most popular…

Dec 11 2024

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3 Types of target audience, and how to use them

By David Taylor Consumer Insight

Marketing teams often get mixed up when it comes to different types of target audience. The potential confusion was illustrated by a recent Linked In update by Andrew Tindall of…

Dec 04 2024

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Marvellous Christmas Marketing: Melt Advent Calendar

By David Taylor Distinctive brand activation, Distinctive packaging & design

Every December, since our three girls were small, a Taylor family tradition is having an advent calendar with chocolate treats for each of the 24 days leading up to Christmas…

Nov 27 2024

Love1

Lessons in Fresh Consistency from the Strictly brand

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

Last weekend, inspiration on the power of “fresh consistency” came from an unusual source: the TV programme Strictly Come Dancing. I joined Mrs Taylor on the sofa to watch this week’s…

Nov 20 2024

Love1

Rooting a campaign in brand truths: Metropolitan

By David Taylor Distinctive products & services

The biggest source of satisfaction in our line of work is seeing brand strategy work show in the marketplace. And A recent highlight was seeing Metropolitan launch their new campaign,…

Nov 17 2024

Love1

John Lewis Christmas Ad: Remembering & Refreshing a Magic Recipe

By David Taylor Distinctive communication

This year's John Lewis Christmas ad is the strongest since 2019, according to agency System 1 (1), who has tested every one of their Christmas ads since 2007. And watching…

Nov 08 2024

Love1

How to Reboot Brand Strategy in an age of AI?

By David Taylor AI

Post developed with David Nichols, Group Managing Partner and Head of Invention. It doesn't seem that long ago that we were launching the latest edition of the brandgym book, looking…

Oct 30 2024

Love1

Don’t ditch distinctive brand assets. Track & treasure them

By David Taylor Distinctive communication

This week's post comes from Charlotte White, our Managing Partner who is based in New York but writing from China where she is running a global brand workshop. We've enjoyed…

David Taylor

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

2024 IN REVIEW: TOP POSTS (PART 2)

2024 IN REVIEW: TOP POSTS (PART1)

3 Types of target audience, and how to use them

Marvellous Christmas Marketing: Melt Advent Calendar

Lessons in Fresh Consistency from the Strictly brand

Rooting a campaign in brand truths: Metropolitan

John Lewis Christmas Ad: Remembering & Refreshing a Magic Recipe

How to Reboot Brand Strategy in an age of AI?

Don’t ditch distinctive brand assets. Track & treasure them

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