Consumer Insight46

Across the globe, the middle class is evolving. In many countries, this crucial segment is no longer just seeking affordability: it’s chasing aspiration. A new consumer mindset is emerging: experience-hungry,…

The Mr and Mrs Smith boutique holiday club is one of my favourite personal brands. So, I was interested to read that the brand has recently been acquired by Hyatt…

What are the key consumer trends heading into 2023? Nextatlas sought to answer just this question in a fascinating webinar I attended today (1). Their consumer trend forecasts are based…

Consumer insight is invaluable to marketers. All iconic brands have been built on strong insights, which continue to liberate brand growth for a long time. Yet, we know how rare…

Are marketers too focused on what is changing in the world? Yes, according to a fascinating post by BBH-Labs entitled 'Charts that Don't Change: In Praise of Dull Data.' (1) "Our…