Leadership & performance Archives

Nov 22 2019

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business, Leadership & performance

Julian Dunkerton of Superdry is the latest ‘Brand CEO’ that I’m backing with cold, hard cash. Brand CEOs are leaders who are the living, breathing embodiment of their brands. I…

Jul 24 2019

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Brand revitalisation needs strategy AND people: Pascual

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Brand-led business, Leadership & performance

Brand revitalisation of an old and slightly dusty brand is one of the greatest challenges in marketing. And this was just the challenge faced by Mar Doñate, Marketing Director of Spanish…

Jul 17 2019

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WD-40’s culture: a ‘M.A.P.’ for people & business growth

By David Taylor Internal engagement, Leadership & performance

A recent article on the WD-40 Company's culture by Whitney Johnson (1) shows how developing, challenging and growing people has driven high employee engagement of three times the US norm (below).…

May 29 2019

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How to make a new recruit’s 1st day at work special?

By David Taylor Internal engagement, Leadership & performance

The first day in a new job is an important and nerve-wracking one for a new hire; first impressions matter. Huel, the nutritional food brand, seems to have recognised this,…

Feb 13 2019

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What can boxing teach us about business?

By David Taylor Leadership & performance

This post by Diego Kerner, Managing Partner for Latin America, is one of our occasional ones which goes a bit "off piste" to look for lessons on brands, business and…

Feb 06 2019

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The power of simply asking “WHY?”

By David Taylor Consumer Insight, Leadership & performance

Post by Anne Charbonneau, Managing Partner based in Amsterdam Asking questions and being a good listener is key to ‘getting under the skin’ of brand and business issues and unlocking…

Jan 30 2019

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If money doesn’t DRIVE people, what does?!

By David Taylor Internal engagement, Leadership & performance

Post by Prasad Narasimhan, Managing Partner based in Bangalore. What really drives and motivates people? We discussed this fascinating question last week at our brandgym global partner retreat. Each of…

Dec 27 2018

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6 Ways to Make your New Year Resolutions STICK

By David Taylor Leadership & performance

Its new year resolution time again. And so in this first post of 2019, I thought it was worth re-visiting a classic brandgym blog post by Diego Kerner, our Managing Partner…

May 10 2018

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True marketing leaders: following the money, not fads & fashion

By David Taylor Leadership & performance

“The 7 Deadly Sins of Brand Bureaucracy” was the first article I wrote for Market Leader back in 2002, marking the start of our campaign to cut through the bull***t and…

Jan 03 2018

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6 TIPS to HARNESS THE POWER OF HABITS

By David Taylor Leadership & performance

In this first post of 2018, I propose six actionable tips to implement a new and positive habit in your life, to help you achieve your ambitions for the year:…

Leadership & performance61

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

Brand revitalisation needs strategy AND people: Pascual

WD-40’s culture: a ‘M.A.P.’ for people & business growth

How to make a new recruit’s 1st day at work special?

What can boxing teach us about business?

The power of simply asking “WHY?”

If money doesn’t DRIVE people, what does?!

6 Ways to Make your New Year Resolutions STICK

True marketing leaders: following the money, not fads & fashion

6 TIPS to HARNESS THE POWER OF HABITS

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