Leadership & performance Archives

Mar 19 2020

Tips from 20 years of working from home

By David Taylor Leadership & performance

In these unprecedented, turbulent times, millions of people are suddenly having to work remotely from home full time. So I thought it was useful to share some tips from the…

Jan 16 2020

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Personal purpose: turning it into action

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance, Personal purpose

Purpose is powerful stuff when done well. ‘Psychologists describe it as “the pathway to greater well-being” and doctors have even found that people with purpose in their lives are less…

Jan 01 2020

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6 Ways to Make your New Year Resolutions STICK

By David Taylor Leadership & performance

It's become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions by Diego Kerner, our Managing Partner based in Buenos Aries. In…

Nov 22 2019

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Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business, Leadership & performance

Julian Dunkerton of Superdry is the latest ‘Brand CEO’ that I’m backing with cold, hard cash. Brand CEOs are leaders who are the living, breathing embodiment of their brands. I…

Jul 24 2019

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Brand revitalisation needs strategy AND people: Pascual

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Brand-led business, Leadership & performance

Brand revitalisation of an old and slightly dusty brand is one of the greatest challenges in marketing. And this was just the challenge faced by Mar Doñate, Marketing Director of Spanish…

Jul 17 2019

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WD-40’s culture: a ‘M.A.P.’ for people & business growth

By David Taylor Internal engagement, Leadership & performance

A recent article on the WD-40 Company's culture by Whitney Johnson (1) shows how developing, challenging and growing people has driven high employee engagement of three times the US norm (below).…

May 29 2019

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How to make a new recruit’s 1st day at work special?

By David Taylor Internal engagement, Leadership & performance

The first day in a new job is an important and nerve-wracking one for a new hire; first impressions matter. Huel, the nutritional food brand, seems to have recognised this,…

Feb 13 2019

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What can boxing teach us about business?

By David Taylor Leadership & performance

This post by Diego Kerner, Managing Partner for Latin America, is one of our occasional ones which goes a bit "off piste" to look for lessons on brands, business and…

Feb 06 2019

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The power of simply asking “WHY?”

By David Taylor Consumer Insight, Leadership & performance

Post by Anne Charbonneau, Managing Partner based in Amsterdam Asking questions and being a good listener is key to ‘getting under the skin’ of brand and business issues and unlocking…

Leadership & performance65

Tips from 20 years of working from home

Personal purpose: turning it into action

6 Ways to Make your New Year Resolutions STICK

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

Brand revitalisation needs strategy AND people: Pascual

WD-40’s culture: a ‘M.A.P.’ for people & business growth

How to make a new recruit’s 1st day at work special?

What can boxing teach us about business?

The power of simply asking “WHY?”

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