Distinctive brand activation Archives

Jan 10 2024

Brilliant brand activation: WD-40 Repair Challenge

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive brand activation

Brands spend billions of pounds a year on price promotion. This activity temporarily builds short term sales. However, it has limited long term effects, according to research by Prof Byron…

Oct 18 2023

Love0

Consistently Activating Brand Assets: Nivea Men x Liverpool FC

By David Taylor Distinctive brand activation, Uncategorized

Post by David Nichols, Group Managing Partner and Global Head of Invention I saw today that Nivea Northern Europe's marketing Director, Andrew Rawle, has been selected as one of the…

Oct 04 2023

Love0

DISTINCTIVE BRAND ASSETS: HARNESSING THEIR FULL POTENTIAL (PART 2)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

This year our 16th annual brandgym research project looks at how to fully harness the potential of distinctive brand assets to drive growth. In this second of two posts, we look at a…

Sep 27 2023

Love0

Distinctive brand assets: harnessing their full potential (part 1)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

This year our 16th annual brandgym research project looks at how to fully harness the potential of distinctive brand assets to drive growth. In this first of two posts, we look at…

Sep 06 2023

Love0

Using celebrities and influencers to drive distinctiveness

By David Taylor Distinctive brand activation, Distinctive communication

Brands spend many millions of pounds on getting celebrities and influencers to endorse them. How can you maximise the effectiveness of this investment in driving distinctiveness? Cathal Gillen of partner…

May 17 2023

Love0

From Partnership to Brand Activation Property: Vinted

By David Taylor Distinctive brand activation

Post by David Nichols, Group Managing Partner and brandgym's Global Head of Invention. Brands are increasingly seeking to partner with entertainment programs to reach younger consumers, less likely to watch…

Distinctive brand activation16

Brilliant brand activation: WD-40 Repair Challenge

Consistently Activating Brand Assets: Nivea Men x Liverpool FC

DISTINCTIVE BRAND ASSETS: HARNESSING THEIR FULL POTENTIAL (PART 2)

Distinctive brand assets: harnessing their full potential (part 1)

Using celebrities and influencers to drive distinctiveness

From Partnership to Brand Activation Property: Vinted

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS