Distinctive brand activation Archives

Oct 01 2025

Brilliant Brand Activation: Metropolitan Collective Shapers

By David Taylor Distinctive brand activation

Price promotions might give you a short-term spike. But they don’t build long-term brand equity; if anything they destroy it. That’s why smart brand teams go beyond promotion to brand…

Jun 26 2025

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Corona Island: brilliant brand activation

By David Taylor Distinctive brand activation

Many beer brands talk a good game when it comes to storyTELLING about “living the vibe”. But few back it up with "storyDOING" that brings the brand idea to life…

Mar 26 2025

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Harnessing AI to amplify brand assets: O2 and VCCP/faith

By David Taylor AI, Distinctive brand activation, Distinctive communication

"How to keep your brand consistent when AI tools can generate infinite variations?" This critical question was recently posted by Paul Dervan, Miro's Head of Brand Marketing (1). He went…

Dec 04 2024

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Marvellous Christmas Marketing: Melt Advent Calendar

By David Taylor Distinctive brand activation, Distinctive packaging & design

Every December, since our three girls were small, a Taylor family tradition is having an advent calendar with chocolate treats for each of the 24 days leading up to Christmas…

Aug 21 2024

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Vodafone x Glastonbury: brilliant brand activation

By David Taylor Distinctive brand activation

I recently came across another great example of a brand activating a sponsorship effectively, hot on the heels of my earlier post on the No Lays. No Game campaign. The…

May 15 2024

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Aperol’s distinctive marketing serves up growth

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design

As sunny days become more common, even in the UK, an Aperol Spritz is one of my top tipples. The distinctive orange drink, in case you don't know it, is…

May 01 2024

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Creating Big Brand Assets: Harlequins

By David Taylor Distinctive brand activation

Inspiration on using distinctive brand assets to build awareness and trial came from an unusual source last weekend, during a trip to Twickenham rugby stadium. I enjoyed watching the rugby…

Feb 28 2024

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Driving Distinctiveness in “the Disneyland of Dairy Stores”: Stew Leonard’s

By David Taylor Distinctive brand activation, Distinctive products & services

Post by our new brandgym partner in New York, Charlotte White. Newly arrived in the US, the first place my kids wanted to visit was not the bright lights of…

Jan 24 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

100% of marketing directors agree that Distinctive brand assets are an important driver of growth in our brandgym research. However, very few brand assets are truly distinctive, with a mere…

Jan 18 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

Distinctive brand assets (DBAs) are a hot topic. 100% of marketing directors agree that DBAs are an important driver of growth in our brandgym research, with 87% rating them extremely…

Distinctive brand activation16

Brilliant Brand Activation: Metropolitan Collective Shapers

Corona Island: brilliant brand activation

Harnessing AI to amplify brand assets: O2 and VCCP/faith

Marvellous Christmas Marketing: Melt Advent Calendar

Vodafone x Glastonbury: brilliant brand activation

Aperol’s distinctive marketing serves up growth

Creating Big Brand Assets: Harlequins

Driving Distinctiveness in “the Disneyland of Dairy Stores”: Stew Leonard’s

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

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