THE BLOG

Sony are a tech giant: a global $65bn business with positions in many technology markets. However, they famously failed to catch the wave of digital music players, with their encumbent…

In a week I have become something of an Uber addict. And it appears I am not the only one. The company's latest round of fund raising values the taxi…

For my birthday I was given a set of Hunters wellies by my daughters. And as I unwrapped the gift, I was struck by how nice the outer box was.…

Last night, I went to see Stromae live in Amsterdam, along with 15,999 other people. If you’ve been on a desert island for the last 2 years, you may have missed…

An interesting brand collaboration, between Uber and Spotify, was brought to my attention this week by Bill Noble from WD40 (thanks Bill). When you request a car with Uber, the minicab…

A strong brand has properties that work as an active reminder of the brand, even when the brand name in not visible. And one of the most powerful properties is…

A brilliant cartoon from Tom Fishburne illustrates the risks of what we call "image wrapper branding": changing just the visual appearance of your brand, with no accompanying upgrade of product/service.…

I was impressed by Unilever office reception at their UK HQ in Leatherhead, Surrey, that I visited today for a meeting. I think they've done a great job of using…

The Jolly Hog is literally a great example of brand that literally combines product "sausage" and emotional "sizzle". The company make delicious sausages and other pork products, such as hog…