THE BLOG

Guest post from Anna Eggleton, Managing Partner and head of Service Branding. One of the ways service companies can be distinctive is to build in ‘defining gestures’.  This is the…

Toy maker Mattel plans to drastically reduce the time wasted through poorly planned and unnecessary meetings, according to an article in The Times (subscription needed). It seems that this change…

Budget airline Ryanair is reaping the rewards of a year-long brand rejuvenation program, announcing a 20% rise in passenger numbers for December, helped by a 7% pt increase in load factor to…

This is the second post looking back at the best and worst of branding in 2014. 5. The Chef award for re-connecting with you passion This feel-good story of a chef falling…

This is the first of two seasonal posts that look back at the best (and worst) of branding in 2014. 1. The Blackberry award for belated rejuvenation Back in January…

I'm looking forward to what has become an annual fixture in the Taylor family festive season: the Harlequins Big Game. This involves Harlequins (the rugby team I support) booking Twickenham…

My prediction back in March 2013 that the EE brand was created to facilitate a sale of the business seems to be coming true, with BT the buyer and £12…

This weekend a group of 17 of us, adults and kids, went to see the pantomime* Cinderella in a local theatre in Wimbledon. And it got me thinking about staying…

I was intrigued by a Chivas Regal poster I read whilst waiting for a tube train recently. It was advertising some sort of new promotion with the headline "Win the…

EE is axing its Orange Wednesdays promotion that allowed Orange customers to buy two cinema tickets for the price of one every Wednesday by texting the word "film" to 241. The promotion…