Brand Strategy Guides, Insights & Innovations

Feb 17 2015

What can big business learn from start-ups?

By thebrandgym Uncategorized

This is the first on a series of posts about Collider, a "business to brand accelerator" that I'm investing in this year. Here, I look at the potential benefits to…

Feb 13 2015

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Disney revitalise Cinderella, with help from Jimmy Choo

By thebrandgym Uncategorized

Disney's new live-action take on Cinderella hits the movie screens in a month's time, and is a great example of brand revitalisation. 1. Revitalise an existing brand Creating a brand…

Feb 13 2015

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Get bad experiences over early: Distinctive customer experience 2

By David Taylor Uncategorized

This is second of a series of posts on how to make your customer experience more distinctive, and it looks at the importance of getting bad experiences over early. In…

Feb 06 2015

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Has Dorset Cereals design decreased distinctiveness?

By thebrandgym Uncategorized

I was interested to see that Dorset Cereals have done a re-design. It got me scratching my head about whether this would make the brand more distinctive, or less. I'd…

Feb 05 2015

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Santander’s super sausage creates standout

By thebrandgym Uncategorized

Santander have blown the UK banking market their 123 current account. This has helped them win 1 in 4 of all current account "switchers" since 2013, more than trebbling current…

Jan 30 2015

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McDonald’s make Brit brand guy new CEO

By thebrandgym Uncategorized

Hats off to 47 year old Brit Steve Easterbrook, who has just been named as CEO of Mc Donald's. He replaces Don Thompson, who left after two-and-a-half years in the job,…

Jan 29 2015

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Cartier’s luxurious brand properties

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

A fascinating interview with Cartier's UK CEO, Arnaud Bamberger, shows the power of brand properties in the world of luxury goods (article is here, subscription needed). Mr Bamberger knows a…

Jan 23 2015

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End on a high: Distinctive customer experience 1

By thebrandgym Uncategorized

Developing brand properties out of the customer experience This is first of a series of posts on how to make your customer experience more distinctive, and it looks at the…

Jan 19 2015

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Mark Ritson – a fellow social media sceptic lets rip

By thebrandgym Uncategorized

Hoo-bloody-ray. It turns out I am not the only social media sceptic in the marketing world. Professor Mark Ritson had a good old rant about the over-hyping of social media…

Jan 16 2015

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Using a “peer group” for inspiration like GM and Disney

By thebrandgym Uncategorized

Today I read an interesting article about how General Motors (GM) dramatically improved the service in their car showrooms. They did this not by looking at their direct competitors but…

THE BLOG

What can big business learn from start-ups?

Disney revitalise Cinderella, with help from Jimmy Choo

Get bad experiences over early: Distinctive customer experience 2

Has Dorset Cereals design decreased distinctiveness?

Santander’s super sausage creates standout

McDonald’s make Brit brand guy new CEO

Cartier’s luxurious brand properties

End on a high: Distinctive customer experience 1

Mark Ritson – a fellow social media sceptic lets rip

Using a “peer group” for inspiration like GM and Disney

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