THE BLOG

This is the third in a series of posts on making your customer experience more distinctive, looking at how to segment pleasure and combine pain. Behavioural science shows us that…

TV channel ITV* have just announced another good year's performance, with an 18% in pre-tax profits to £780million. Since Adam Crozier joined as CEO back in 2010 profits have more…

Coca-Cola will promote all four of its key drinks under a new "one brand strategy" from May. This is "The biggest change ever to Coke's marketing," according to Jon Woods,…

This is the first of a series of posts where I profile some of the "Madtech" (marketing & advertising technology) companies I am investing in through the Collider program*. Today…

Its very early days, but there are some signs that Tesco's re-focusing on the core, led by new CEO Dave Lewis, is starting to work. The company enjoyed its first rise in…

I first posted on how people buy on "autopilot" back in 2007, here.  Then in 2011 I posted on the work of Professor Byron Sharp on "How brands grow" and…

This is the first on a series of posts about Collider, a "business to brand accelerator" that I'm investing in this year. Here, I look at the potential benefits to…