THE BLOG

In a week I have become something of an Uber addict. And it appears I am not the only one. The company's latest round of fund raising values the taxi…

For my birthday I was given a set of Hunters wellies by my daughters. And as I unwrapped the gift, I was struck by how nice the outer box was.…

Last night, I went to see Stromae live in Amsterdam, along with 15,999 other people. If you’ve been on a desert island for the last 2 years, you may have missed…

An interesting brand collaboration, between Uber and Spotify, was brought to my attention this week by Bill Noble from WD40 (thanks Bill). When you request a car with Uber, the minicab…

A strong brand has properties that work as an active reminder of the brand, even when the brand name in not visible. And one of the most powerful properties is…

A brilliant cartoon from Tom Fishburne illustrates the risks of what we call "image wrapper branding": changing just the visual appearance of your brand, with no accompanying upgrade of product/service.…

I was impressed by Unilever office reception at their UK HQ in Leatherhead, Surrey, that I visited today for a meeting. I think they've done a great job of using…

The Jolly Hog is literally a great example of brand that literally combines product "sausage" and emotional "sizzle". The company make delicious sausages and other pork products, such as hog…

Have you heard of Zoella? Or Pewdiepie? If the answer is "no" then you are out of touch with an important trend in the social media world: the rise of…