THE BLOG

This is the first of two posts on our 8th annual research project on "The Power of Brand Properties". This post covers the results from research with marketing directors. The…

How refreshing to read about a new brand that is NOT touting social media as the key to growth. Instead, Bear has built a £16 million healthy snacks business based…

One of the biggest challenges in marketing is how to get the best return from global branding. On the one hand, you need to drive for consistency to generate economies…

A client of mine is off to work for a company called Pukka Pies (ppurveyors of meat pies, normally sold in fish and chip shops or at football grounds). And…

Can you revive a brand so ancient it seems to have lost all relevance for today's consumers? Well, the success of the Pro Kabaddi League in India suggests that with…

Guest post from David Nichols, Managing Partner, Head of Invention (and flying nut) Red Bull have taken their activation based marketing to the next level by bringing it to the…

Another great cartoon from marketoonist Tom Fishburne illustrates the problem with many brands' social media activity. This content often arrives in your newsfeed like an unwelcome gatecrasher at a party.…

This post is from Diego Kerner, Managing Partner for Latin America In our brand coaching work with teams we have two key jobs to do. The first is obviously related…

  What can leaders learn from the luxury goods industry? This interesting question is posed by Markus Kramer here. Makus knows a thing or two about luxury goods, having been…

Norton motorcycles is an extreme example of brand rejuvenation, with owner Stuart Garner actually bringing the brand back from the dead, as covered in The Times here (subscription needed). The…