THE BLOG

I like Marketoonist Tom Fishburne's latest bit of genuis on "The 7 Deadly Sins of Social Media Marketing": see below. There are several important actions coming out of Tom's cartoon.…

Consumer complaints have changed a lot since I was a brand assistant at P&G. Back then, we used to get the odd letter* from a pissed off punter. We would eventually…

As I approach the end of my 13th year with the brandgym, one thing on my mind is how to keep fresh. After all, this means I've spent half my…

This is the second post on the research we have done on the power of brand properties. In the first post we saw how most companies lack a proper system…

Post by Prasad Narasimhan, Managing Partner for Asia. If you believe all the hype about the marketing world we all live and work in, you would believe that all the rules…

Interesting to see a report in Marketing Magazine that Tesco is "considering selling off or shutting down its video-streaming service Blinkbox to focus on its core business". Sound familiar? Three…

Blackberry's first new phone under CEO John Chen, the Passport, is an interesting example of a brand trying to go back to the core and get it growing again. We…

This is the first of two posts on our 8th annual research project on "The Power of Brand Properties". This post covers the results from research with marketing directors. The…

How refreshing to read about a new brand that is NOT touting social media as the key to growth. Instead, Bear has built a £16 million healthy snacks business based…