THE BLOG

I came across an interesting piece on authentic brands on Linked In, written by Jamie Mitchell. He claims  there is a crisis of trust in businesses today and predicts that the…

Rapha is a super-cool cycling gear brand, worn by many of the "mamils"* you see cycling in Richmond park near where I live in London. I read an interesting interview…

It seems that most brand teams I talk to these days are all striving to get their content shared online. This is a a bit of a lottery, with only…

Rolls Royce is a brand that has gone through an effective rejuvenation, as revealed in a fascinating interview with CEO Torsten Müller-Ötvös in The Times, here (subscription needed). The company has…

You might think of paid-for internet search being a pretty dull and unsexy bit of marketing. However, I saw a different side of search on the We are Squared digital…

Stretching too far from the core has cost UK supermarket chain Morrisons a whopping £163 million. This is the total write-off announced when it recently sold the Kiddicare business for just…

  In the good old days of marketing budgets were easier to come by. Organize a flashy launch, make a big TV ad, air it at the biggest event, use…

It would seem that Tesco's board agree with the post I wrote a couple of weeks ago, asking "Has Tesco forgotten what made them famous?" Hot off the press today is…

I was interested to read an email that popped into my inbox this morning regarding a name change for the parking website ParkAtMyHouse.com. I've used this service a couple of…