THE BLOG

Chef is my favourite movie of the year so far. It tells the story of a once successful chef who gets fired and decides to take a food truck on…

Mathew Syed explains how the primal "fight-flight-freeze" response to pressure has effected penalty takers in the World Cup, in another of his fascinating columns in The Times, here (subscription needed).…

Tesco recently announced “the worst domestic like-for-like performance in over ten years”, with sales down 3.7%, according to this report. The brand’s problems run deep, shown by declining like-for-like sales in 10…

Robinsons barley water's association with Wimbledon is one of the most consistent brand activation properties in the world. This is the 79th year that the brand has been the official…

A presentation from rugby coaching legend Sir Clive Woodward was a highlight of the NMBS conference, where I spoke on growing the core. Clive won the rugby world cup with…

I'm just back from a brilliant few days in Tenerife at the annual conference of the NMBS, the National Merchant Buying Society. I was speaking and running a masterclass on…

Online directory company Hibu recently announced that two years after changing to this name from Yell it is planning to ….. wait for it ….. re-change the name back to…

I am back from a brilliant exhibition at Tate Modern: Matisse Cutouts. I really recommend you see the exhibition if you are in London. Make sure you take the audio guide…

A recent lunchtime trip to Itsu had my snapping and noting away furiously, as it struck me as a great example of bringing a big brand idea to life in…