THE BLOG

Online directory company Hibu recently announced that two years after changing to this name from Yell it is planning to ….. wait for it ….. re-change the name back to…

I am back from a brilliant exhibition at Tate Modern: Matisse Cutouts. I really recommend you see the exhibition if you are in London. Make sure you take the audio guide…

A recent lunchtime trip to Itsu had my snapping and noting away furiously, as it struck me as a great example of bringing a big brand idea to life in…

I was lucky enough to spend a night in one of Chewton Glen's amazing Treehouse Suites this week. And it got me thinking about the power of core brand extension…

As part of my personal "refresh" program for this year I'm doing a digital marketing course sponored by Google, called We are Squared. Over 6 months there is roughly one…

Its nice to find a fellow social media sceptic to share the load in the shape of Professor Mark Ritson, in a column called "Insights from a digital neanderthal". Regular…

I often see brand teams getting their knickers in a twist when it comes to targeting. When presented with a tightly defined core target, some team members will protest that…

A key part of growing the core is creating, amplifying and managing brand properties. These include symbols, colours, slogans and sounds. So, we have chosen brand properties as the focus…

This post is based on a great customer experience I’ve just had, having bought new sheets and bedding from a Dutch brand called Yumeko. The whole experience was so WOW…

I love this cartoon from marketoonist Tom Fishburne. It illustrates the risks of trying to turn a product brand into a "masterbrand" that serves as an umbrella for a range…