THE BLOG

  In the good old days of marketing budgets were easier to come by. Organize a flashy launch, make a big TV ad, air it at the biggest event, use…

It would seem that Tesco's board agree with the post I wrote a couple of weeks ago, asking "Has Tesco forgotten what made them famous?" Hot off the press today is…

I was interested to read an email that popped into my inbox this morning regarding a name change for the parking website ParkAtMyHouse.com. I've used this service a couple of…

Chef is my favourite movie of the year so far. It tells the story of a once successful chef who gets fired and decides to take a food truck on…

Mathew Syed explains how the primal "fight-flight-freeze" response to pressure has effected penalty takers in the World Cup, in another of his fascinating columns in The Times, here (subscription needed).…

Tesco recently announced “the worst domestic like-for-like performance in over ten years”, with sales down 3.7%, according to this report. The brand’s problems run deep, shown by declining like-for-like sales in 10…

Robinsons barley water's association with Wimbledon is one of the most consistent brand activation properties in the world. This is the 79th year that the brand has been the official…

A presentation from rugby coaching legend Sir Clive Woodward was a highlight of the NMBS conference, where I spoke on growing the core. Clive won the rugby world cup with…

I'm just back from a brilliant few days in Tenerife at the annual conference of the NMBS, the National Merchant Buying Society. I was speaking and running a masterclass on…