THE BLOG

  What can leaders learn from the luxury goods industry? This interesting question is posed by Markus Kramer here. Makus knows a thing or two about luxury goods, having been…

Norton motorcycles is an extreme example of brand rejuvenation, with owner Stuart Garner actually bringing the brand back from the dead, as covered in The Times here (subscription needed). The…

I came across an interesting piece on authentic brands on Linked In, written by Jamie Mitchell. He claims  there is a crisis of trust in businesses today and predicts that the…

Rapha is a super-cool cycling gear brand, worn by many of the "mamils"* you see cycling in Richmond park near where I live in London. I read an interesting interview…

It seems that most brand teams I talk to these days are all striving to get their content shared online. This is a a bit of a lottery, with only…

Rolls Royce is a brand that has gone through an effective rejuvenation, as revealed in a fascinating interview with CEO Torsten Müller-Ötvös in The Times, here (subscription needed). The company has…

You might think of paid-for internet search being a pretty dull and unsexy bit of marketing. However, I saw a different side of search on the We are Squared digital…

Stretching too far from the core has cost UK supermarket chain Morrisons a whopping £163 million. This is the total write-off announced when it recently sold the Kiddicare business for just…

  In the good old days of marketing budgets were easier to come by. Organize a flashy launch, make a big TV ad, air it at the biggest event, use…