THE BLOG

This month saw fizzy fruit drink Tango kill the latest in a long line of "dwarf" extensions when it put a bullet in the head of Tango Clear. This follows…

When I was in Waterloo station this week I saw a series of huge posters celebrating the 10th anniversary of the musical Chicago in London's West End. Each poster features…

One of the cool things with this blogging lark is connecting with interesting people. Earlier this year I had a trip to Innocent's Fruit Towers. This week I invited Tom…

This latest bit of genius from Brandcamp's Tom Fishburne really rang true, as does much of Tom's work. The small cuts in product and pack quality implemented by th revolving…

I had a bit of fun doing this spoof video of Hugo Gaines, the marketing director from the Where's the Sausage? book that launches on Oct 1. He talks about…

This is the 10th and last in the series of books that had an impact on my life. And, come on, its only fair that I put one of me…

I'd read about the new Dsyon Airblade hand dryer, but only got to try one out last week. Now, who would have thought you could get excited about a hand…

This book is an absolute phenomenonandonandonandon. Little old writers like me can only look on in envy at the stellar success achieved by Blue Ocean Strategy, by W. Chan Kim…

We touched on the power of insight to help dramatically improve packaging in the last one of this series, powered by JKR, when I talked about Scholl's Party Feet. This…

There's no better proof of the power of product to reivigorate a brand than the new Fiat 500. The Fiat story is already a turnaround drama of Hollywoodian dimensions, with…