THE BLOG

Great to see a Leader Brand article in Holland's leading marketing magazine by Anne, our Managing Partner is Amsterdam. Online version for all our Dutch readers here. Or you can…

Interesting interview in the FT with the CEO of eBay, John Donahoe. As the FT say, when he became CEO in April 2008  "He inherited a beleaguered army. Growth was…

I've been thinking about the power of a particular kind of brand leader: founders. Many of the companies I admire are still run by their founders, or the founders at…

Thanks to Johan from Philips for sending me the link to the Black Book blog post on Bavaria's bit of highly risky but ultimately high impact ambush marketing at the…

Thanks to Gaston from design agency Claasens for sharing this interesting bit of integrated marketing from Heineken Italy that I missed last year. Its the closest any brand has come…

My latest Apple-aholic's post. On Apple's relentless revitalisation with the iPhone 4. Video of it here. This will help them grown even further, and challenge RIM/Blackberry for Smartphone leadership. Latest…

Saw a great example of marketing innovation at the airport last week. It was a promotion stand for Bacardi pushing a pouch of mix for making Bacardi Mojitos. There are…

Latest one of my monthly posts on The Marketing Society blog.What’s the biggest factor behind most successful marketing initiatives ? A great product? Brilliant communication? Retailer backing? All of these…

I like the way Hotel du Chocolat is raising finance to find its expansion. Rather then going to the bank, the firm is asking customers, or rather members, to subscribe…

Results now in on our 2010 Hit 'n Miss survey. Most of you agreed with what we had down as hits and misses. In fact, one has already come true:…