THE BLOG

Like this print from Hugh at Gaping Void The point being that if you're product or service is interesting, people will talk about it and promote it for you. If…

Pimms is a great example of brand rejuvenation. For non-Brits, Pimms is an integral part of the British summer, when we have one. You mix it with lemonade and add…

Quite a few people have asked how the new brandgym book is going, so here's a quick update.We aint ever going to be in JK Rowling league for sure ;-)…

Nokia's brand challenge was brought to life during a conference I attended last week. We were given rather cumbersome hand-held devices for doing digital voting. The conference chairman said "Pick…

As a registered Apple-aholic I'm biased. But I think they've handled the rumours over the antenna l issues with the iPhone 4 pretty well.In any tech business stuff goes wrong.…

A new launch by Maximuscle, the hard-core sports nutrition company, makes me wonder if they've pressed the "NEW BRAND" button too quickly. They've launched a whole new range for women…

  After thirty days of shouting, cheering up and suffering (I am Argentinean!), the 2010 World Cup is over. As football involves strategy to beat competition, working with teams and…

A very belated post on Virgin Airlines 25th Anniversary ad. Thanks to Ehab from Mars for sending me the info... sorry it took so long to write it up. The…

The topic of what it takes to be a brand leader has proved to be the hottest I've posted on in the 4 years of the brandgym blog. We've had…

I had an interesting discussion with a brand team this week about creating content, such as advice, tips, tricks and what have you. The marketing director aspired to create his…