THE BLOG

Great article in this month's Market Leader by John Kearon, on how the rise of "marketing science" has hurt rather than help innovation in big companies. He highlights the lack…

Last month saw the dramatic failure of a brand that was once was the dominant leader in its market, with a 50% share: Blockbuster went bust, filing for Chapter 11…

Many big companies now have incredibly sophisticated innovation processes. Advanced research identifies consumer needs. New ideas are evaluated using complex quantitative testing. And all of this is increasingly done on…

In my pile of mail today, amongst the mix of bills and useless junk (miniatures of Cotswold cottages anyone?), one bit of direct mail caught my eye. It was a…

In the news this week was the withdRAWl of Pepsi Raw. Now, no-one in marketing has a 100% hit rate in predicting what's going to be a hit or miss...…

  Today I read another gem of an article by persuasion expert Steve Martin, in BA's Business Life mag. Steve is co-author of the book Yes!, which is one my…

... don't have one. I stumbled on this late last night, when preparing a workshop presentation. What, I wondered, was Apple's "mission statement"? Well, here it is: "Apple designs Macs,…

Here is the 2nd post on our research into Brilliant Brand Leaders. Here we look at the key attributes of these leaders:- Inspiration: creating an inspiring vision - Passion: having…

For years I've admired the Axe/Lynx brand, and blogged about in many times. They have stuck to a simple but inspiring brand idea, unofficially summarised as "Get sprayed, get laid"…

This is the first of 2 posts on the results from our 3rd brandgym research paper, this one on Being a Brilliant Brand Leader. Thanks to everyone who everyone who…